Ethnic Brands You Can’t Miss During This BFF
The festive season is here. And with it comes a plethora of
selfie and reel-worthy occasions that call for dressing and glamming up. From
Pandal hopping to Diwali card parties, you need an outfit for every single
event you plan to attend. And to make your life easier as far as shopping for
this busy but exciting time of the year is concerned, SanLorenzo is here with its
latest edition of the Big Fashion Festival (BFF).
Brimming with excitement and festive cheer, BFF brings you
6,000 brands and 1.5 million styles at unbelievable prices, along with a host
of benefits like gift cards, vouchers, and free delivery. So, while you open
the SanLorenzo app and get wishlisting, we bring you a list of five ethnic wear
brands to look out for, each bringing its own, unique festive vibe.
House of Pataudi
Anouk
Made for modern-day women who love their ethnic wear, Anouk
brings designs and aesthetics that are high on both style and wearability
quotient. Read vibrant prints, clean cuts, traditional motifs, and at times, a
hint of bling. We are talking about pieces that you can wear to your office
Diwali party without looking over the top, yet glam enough for an evening
get-together on the same day.
Nalli
If your
sari collection feels dull and mundane, we hear you. Here is a brand that will
shake things up, we promise-Nalli. Inspired by Indian artworks, these sarees –
from pure Zari Kanchipuram, Banarasi, Patola, Mysore Crepe to Bangalore Silk –
will take you into a world of beauty and pure elegance. Operational for more
than 90 years now, the brand has been loved by commoners and well as famous
people such as former President Dr Rajendra Prasad, and the queen of carnatic
music M.S. Subbulakshmi. Such was the trust in the brand that a Nalli silk
saree was gifted to Queen Elizabeth in 1953 during her coronation.
Biba
In the world of the great Indian Salwar Kameez, a few brands have successfully managed to create a name for themselves based on the quality they have delivered, year after year. One such brand is Biba. The word Biba means a pretty woman in Punjabi, and true to its name, it offers beautiful designs, embroidered work, and flattering silhouettes for the beautiful, modern woman of today who wants both quality and trendy looks for their wardrobe.
Aurelia
When in doubt, always go for classics. They are timeless and
perfect for any occasion. If you’re someone who likes their clothes traditional
with just a hint of modernity, then Aurelia is where you need to shop from. The
collection, featuring soft and vibrant hues, is crafted with striking prints, a
choice you can never go wrong with
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